We turn films, series and entertainment platforms into something people care about—and act on. Audience strategy, creative and campaign leadership, from the first question to the release.
Led by our founder. Specialist teams built for each project and scaled to its strategy, scope and budget.
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The work happening nowWe Are the Shaggs For We Are the Shaggs, a provocative question becomes an illustrated campaign world, a trailer and an invitation to a wider music audience.
From the first promotional movie website to new theatrical and digital release opportunities, a career of firsts keeps opening a different way in. These Firsts are the foundation of the practice—and the pattern still unfolding.
The first promotional movie website.
The first wide-release film marketed primarily online. Viral before the social media era.
The most successful Filipino film of all time.
An early digital cinema series. A new partnership between films, brands and screens.
Digital cinema. China. The next chapter.
Explore the complete Firsts timelineChoose your challenge. Explore how AJH approaches it, the capabilities involved, and relevant work.
Use research, audience behavior and cultural context to identify the people most likely to care. Activate that core with a clear next action, then find the emotional, genre and cultural entry points that bring the next audience in. The plan works across films, series and platforms.
A strong story still needs a clear way in. Define the emotional promise, the audience entry points, and the messaging your entire campaign can work from.
Choose timing, markets and viewing windows the project can support. Match the campaign and budget to that opportunity, then use audience response to inform the next move. Completed launches and current release work show how that judgment is applied.
Bring creative, publicity, social, paid media and specialist teams around one plan. Set priorities, lead the budget and calendar, and adjust the work as the audience and release become clearer.
Speak to the person within the audience: the nurse, the music fan, the community member. Listen to what matters, create a useful invitation, and connect that human exchange to creative, partners and a clear next action.
Bring audience research, behavior and cultural trends into the strategy. Define the core and growth audiences, their motivations and their barriers to entry. Build a plan that activates existing affinity, converts interest into attendance or viewing, and opens credible paths to the next audience.
Find the emotional, cultural and commercial proposition that makes the project clear, distinctive and urgent. Carry that proposition through the creative and campaign.
Connect audience opportunity to release timing, markets, viewing windows and resources. Evaluate the routes a project can support, work alongside distribution partners, and build the campaign around the release as it takes shape. Let response guide where to expand and when to adjust.
Lead creative, social, paid media, publicity, partnerships and specialist teams around one plan. Set priorities, allocate the budget by phase, and use audience response to decide what to build, amplify or change. Keep the people, resources and release moving together.
Connect a project with brands, communities, creators, media and institutions that can move the audience. Build partnerships around a real reason to participate.
Activate a passionate fan base. Give the next audience a reason to go. North American strategy connected localized creative, talent, communities and media partnerships to a record-setting theatrical launch.
AJMC · North American marketing with the distribution and campaign team. Record North American launch · Worldwide highest-grossing milestone.
A Jones House combines senior strategic leadership with specialists in creative, publicity, social, media, distribution and partnerships.
The strategy sets the team. A Jones House assembles the right specialists for each project and scales the team up or down with its strategy, scope and budget. Direct leadership keeps the work aligned from the first question through release. Audience response informs what to amplify, where to expand and when to change course.
Explore our leadership + ways to work togetherHuman connection.
Creative that travels.
Listen to the person within the audience. Give them a reason to care, a way to act and something worth sharing. That response shapes the creative—and the next audience opportunity.
Direct conversations, screenings, fan communities and useful partnerships recruit the first audience. Questions and reactions reveal what resonates.
Turn that understanding into distinctive trailers, social creative and audience-specific invitations. Coordinate media, partners and release opportunities around the next action.
James Taylor and Apple Records become an entry point into Peter Asher’s story. This current social cut translates music history into a clear invitation for the UK cinema campaign. Dialogue captions are included in the creative.
See published social creative (opens in a new tab)Explore the campaign
Research, viewing behavior and cultural trends connect platform positioning to title strategy and campaign execution. The North American work connected audience definition to a coordinated platform and title-launch strategy.
Projects being shaped from the inside out, with story and audience thinking in the room early.
A handler. His military working dog. The belief that damage does not equal disposability.
A grounded, emotional story about Thomas Watkins and his bond with Blek. The project is being developed as a feature, with a proof-of-concept short in preparation.
Producing + development
Love, identity and the courage to find your own rhythm.
A feature project rooted in the world of flamenco, where personal transformation and the language of dance meet. Written by Dianne De León, based on her novel Two Worlds, One Soul.
Producing + development
Discuss this projectBring us a project, a release or a challenge. We’ll start with what needs to move.